Marketing a new or established business isn’t easy. I hear stories all the time from people who say, “I’m pumping out content and I’m getting media coverage and I’ve got a website and IT’S NOT WORKING AND I HATE MY LIFE AND I HATE MYSELF AND HEEEEELP.” If you’re one of those people, you know
A few years ago, when I was just starting out with my copywriting business, I landed a new local client. This client was paying a marketing consultant a hefty fee to promote their business, but that consultant wasn’t getting any kinds of results whatsoever, and was just costing the business money. So they came
I’m not really much of a country fan, but I do like me some good Toby Keith music. Whether he’s saddlin’ up to go after the bad guys with Willie Nelson or just singing about how much he loves ‘Murica, he brings a powerful voice, an interesting story, and a fun atmosphere to everything
(Photo: “Forest path, November morning” by Sarah White. Licensed under CC BY-SA 2.0. Photo has been modified.) If you’re a Millennial, or a fiery go-getter, or a Bohemian artsy type person, I have a harsh truth that I need to tell you. It’s going to be difficult for you to hear because it’s
I don’t really talk much about this with my clients or business contacts, but in addition to being a superstar marketing writer (he said, in a shamelessly self-promotional tone), I’m also a firebrand slam poet. “What’s slam poetry?” Glad you asked! This is slam poetry. And so is this. And this. And this. And this.