SHOUT FROM THE ROOFTOPS: EDGE-OF-YOUR-SEAT MEDIA RELEASES & ADVERTORIALS
Smart PR tactics that break through the noise barrier.
For the last several years, scores of publishers all around the world have been sounding journalism’s death knell. And the hundreds – nay, thousands – of print newspapers and magazines that are distributed all around the world every week carry on with a Pythonesque joy (“I’m not dead yet!”) in the face of their supposed demise. The real story we should be reporting is that print isn’t going anywhere. It’s simply evolving to meet the demands of the digital market.
And that makes it more than fertile ground for advertorials, media releases, and other PR opportunities for savvy business owners. But an evolving medium requires an evolved approach.
As a Toronto Star Award-winning journalist, I can help you create a media release or advertorial that tells your story in a compelling way. Your story is entirely unique. That’s what gives it so much power. And I can help you tell it in a way that leaves a mark.