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Mike Straus
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Mike Straus
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Page 5

“We Need to Be More Creative, Like Company X!” and Other Ways of Approaching Creativity That Just Don’t Work

Posted on June 7, 2017 by Mike Straus
Creativity is a tricky little fellow. On the one hand, over thousands of years, humans have proven that there’s almost no limit to what can be achieved through the power of imagination. Galileo. Dante. Shakespeare. Mozart. Michelangelo. George Lucas. (Hey, come on, Star Wars is back. I had to.) These are the great creative masters,
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What Do Toby Keith and Your Audience Have in Common?

Posted on May 31, 2017 by Mike Straus
I’m not really much of a country music fan, but I do like me some good Toby Keith. Whether he’s saddlin’ up to go after the bad guys with Willie Nelson or just singing about how much he loves ‘Murica, he brings a powerful voice, an interesting story, and a fun atmosphere to everything he
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What Losing My Hair at 19 Taught Me About Running a Business

Posted on May 24, 2017 by Mike Straus
I’m a bald man. Not completely bald, like Moby, mind you – no, I don’t think I could pull that off (my head is shaped too weird) – but bald in a George Costanza/ Jason Statham/ Terry Bradshaw kind of way. You know, where everything’s all fine and dandy right up until you hit the
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Why “Everyone” is Not a Target Market

Posted on May 17, 2017 by Mike Straus
So I was going home for Christmas 2015 (and enjoying yet another one of my #TransCanadaPunRun events – that totally needs to be a trending hashtag, guys) when all of a sudden, as I’m walking down the hallway of the Calgary Airport, some woman yells out, “Sir! Do you need a credit card?” (I’ve done
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Here’s What Happens to Your Body and Brain if You Don’t Take a Damn Vacation

Posted on May 10, 2017 by Mike Straus
First, a confession: I’m a workaholic. If I am left to my own devices, I will happily work all day, every day, forever. In fact, lodged somewhere in some horribly warped part of my brain is this ridiculous notion that not taking vacations, working on weekends, and skipping out on social time with my friends
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