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The Easiest Strategy-Planning Tool You’ll Ever Use

Posted on November 29, 2017 by Mike Straus
Marketing doesn’t take care of itself. It takes time, work, skill, and a hell of a lot of thought. There are lots of ways your campaign could fall on deaf ears, fall short of the finish line, or just fall flat. Maybe you got your brand voice all wrong and your target market hates you
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Millennial Psychology is Human Psychology—Here’s What That Means for Your Sales

Posted on October 25, 2017 by Mike Straus
“What the heck is wrong with the young people today? Why aren’t they buying the same way their parents did?” That’s quickly becoming a common sentiment among business owners large and small as Millennials continue to gain dominance in the workforce and other social spheres. Earlier this year, a number of media outlets reported that
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Why So Serious? On the Importance of Having Fun with Your Business

Posted on October 18, 2017 by Mike Straus
Time for a big question: Are you having fun in your business? Fun can seem like such a trivial thing. Something that “serious people” and “mature adults” and “responsible business owners” don’t have time for. But at the same time, it’s something that we crave deep in our bones, which means it must serve a
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Showing Versus Telling: Building Trust Through Social Proof

Posted on October 4, 2017 by Mike Straus
When I was in Kindergarten, I loved Show & Tell. It was a fun way to share the things I cared about with other people. 5-year-old me would stand there at the front of the class and just prattle on about hockey or cool adventure books or some other random nonsense. And although I’m talking
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Stories Can Actually CHANGE YOUR BRAIN. Here’s Why That Matters for Business Owners

Posted on September 27, 2017 by Mike Straus
When I was a kid, I used to read stories. A LOT. When I wasn’t reading a story for schoolwork, I was reading a story for pleasure. I started reading the newspaper when I was about 9 years old – so I was reading both reported, true stories, and fictional stories, while most of my
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Reviews

I was very impressed with the quality of Mike’s work on our FAQ project. He’s a knowledgeable resource who came up with great material for us and positioned it in a well-laid-out way.

Craig Cameron, Content Director, Hockey Canada

Working with Mike has been an absolute pleasure! His dedication to his clients’ success is evident through his comprehensive research into Evolve Design Build’s products and goals. He is professional, articulate, and has a rationale behind every decision he makes. I would highly recommend!

Jules Galloway, Founder, Evolve Design |Build

I’m new to freelance writing and content marketing, and I don’t yet understand how to manage the business side of it. I came to Mike’s workshop, “Cash Fail to Cash Flow”, looking for advice. I’ve attended similar workshops in the past, but usually about 3/4 of the information is irrelevant or information I can’t apply, leaving only bits and pieces of good information to take home. Mike’s workshop was exceptional, because in only four hours he covered the basics on how to find your own brand personality that’s true to who you are, mix in professionalism, and put your brand out in the world without becoming a commodity. All of his tips for achieving success were valuable and doable, and I left the workshop feeling confident that I can have a successful freelance business!

Elina Briezkalne, Best Value Media

You spend years building your brand, and it’s a harrowing and painstaking journey. So when I asked Mike to tackle the brand refresh for the Okanagan coLab (okcolab.com), I had some fears about my company losing the essence of its unique identity.

Mike immediately put my mind at ease: his attitude, his skills and his professionalism blew me away at every stage of the project. He took the initiative to solve problems as soon as they would arise. He shines under intense pressure, and he gave us stellar creative work — on time and on budget. He’s one of the few true experts in the industry.

Since the initial rebrand, Mike and I have collaborated on several other projects. Each time I have worked with him I’ve seen a tremendous impact on coLab as a business, through growing audience engagement, and most importantly, increased leads and sales. I’ve worked with other writers before, but I’ve never seen anything like the results that Mike delivered. He’s also easy to get along with, and working with him is a whole lot of FUN!

If you want to see how brand storytelling and copywriting can help you build a loyal tribe and grow your business, Mike is your guy. I’ve experienced these benefits firsthand. I would highly recommend Mike — and I do so regularly to other business owners!

Shane Austin, Cofounder, Okanagan coLab

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