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Never Half-Ass Two Things; Whole-Ass One Thing (Or, the Value of Focus)

Posted on September 20, 2017 by Mike Straus
Ron Swanson is my spirit animal. We have much in common. We both sport mighty facial hair, we both love a good steak, and we both hate skim milk. And ever since Parks and Recreation ended its incredible six-season run, I’ve terribly missed his gruff, nonchalant advice and musings. For those not in the loop,
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People Don’t Buy Products and Services – People Buy Outcomes and Experiences

Posted on September 13, 2017 by Mike Straus
Today, I opened my email to find a message from a publication whose name rhymes with Schmusiness Schminsider. The email? A promo message informing me that they’re going to give me $100 off when I buy any research report. Here’s part of the email I received, for your reading torture: Dear Reader, Staying relevant and
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How to NOT Offend People with Your Marketing (Because Apparently We Need to Talk About This)

Posted on September 6, 2017 by Mike Straus
Whether you’re running a business, parenting your child, buying groceries, or just riding the subway, there’s a central code of ethics that most likely governs your interactions. (Unless you’re among the 1% of the population who was born without a conscience – in which case, get off my blog, psychopath.) I know this because the
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How to Market to Millennials, According to a Millennial

Posted on August 30, 2017 by Mike Straus
I was born in the spring of 1990, which makes me a Millennial. Now, I’ve been keeping up with the news for years, and I’ve heard the furor and the puzzlement that older generations are experiencing now that Millennials are all grown up and joining the workforce. I’ve heard people gripe and groan a lot
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Feeling Nervous? Your Battle-Tested Action Plan to Squash the Gremlins in Your Head

Posted on August 23, 2017 by Mike Straus
There are lots of great Christmas movies out there, but by far one of the best is Spielberg’s Gremlins. (Yes, Gremlins was filmed with the intention of it being a Christmas movie. Even though it was released in the summer. Side note: UK news site The Mirror confirmed last year that Spielberg is working on
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Reviews

I was very impressed with the quality of Mike’s work on our FAQ project. He’s a knowledgeable resource who came up with great material for us and positioned it in a well-laid-out way.

Craig Cameron, Content Director, Hockey Canada

Working with Mike has been an absolute pleasure! His dedication to his clients’ success is evident through his comprehensive research into Evolve Design Build’s products and goals. He is professional, articulate, and has a rationale behind every decision he makes. I would highly recommend!

Jules Galloway, Founder, Evolve Design |Build

I’m new to freelance writing and content marketing, and I don’t yet understand how to manage the business side of it. I came to Mike’s workshop, “Cash Fail to Cash Flow”, looking for advice. I’ve attended similar workshops in the past, but usually about 3/4 of the information is irrelevant or information I can’t apply, leaving only bits and pieces of good information to take home. Mike’s workshop was exceptional, because in only four hours he covered the basics on how to find your own brand personality that’s true to who you are, mix in professionalism, and put your brand out in the world without becoming a commodity. All of his tips for achieving success were valuable and doable, and I left the workshop feeling confident that I can have a successful freelance business!

Elina Briezkalne, Best Value Media

You spend years building your brand, and it’s a harrowing and painstaking journey. So when I asked Mike to tackle the brand refresh for the Okanagan coLab (okcolab.com), I had some fears about my company losing the essence of its unique identity.

Mike immediately put my mind at ease: his attitude, his skills and his professionalism blew me away at every stage of the project. He took the initiative to solve problems as soon as they would arise. He shines under intense pressure, and he gave us stellar creative work — on time and on budget. He’s one of the few true experts in the industry.

Since the initial rebrand, Mike and I have collaborated on several other projects. Each time I have worked with him I’ve seen a tremendous impact on coLab as a business, through growing audience engagement, and most importantly, increased leads and sales. I’ve worked with other writers before, but I’ve never seen anything like the results that Mike delivered. He’s also easy to get along with, and working with him is a whole lot of FUN!

If you want to see how brand storytelling and copywriting can help you build a loyal tribe and grow your business, Mike is your guy. I’ve experienced these benefits firsthand. I would highly recommend Mike — and I do so regularly to other business owners!

Shane Austin, Cofounder, Okanagan coLab

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