A few years ago, when I was just starting out with my copywriting business, I landed a new local client. This client was paying a marketing consultant a hefty fee to promote their business, but that consultant wasn’t getting any kinds of results whatsoever, and was just costing the business money. So they came to

Many moons ago, a science fiction author by the name of Theodore Sturgeon had a flash of brilliant insight and coined a phrase that sums up a critical law of business. Sturgeon – an award-winning author and the man behind one of science fiction’s greatest novellas of all time, according to the Science Fiction Writers

Choose what’s right, damn it.       …okay, so maybe we need to flesh this out a bit more. See, when you’re running a business, at times it can be very tempting to take the path of least resistance. To slack off. Whether that means not bothering to actually write out a guarantee for

If you’re a Millennial, or a modern feminist woman, or a fiery go-getter, or a Bohemian artsy type person, I have a harsh truth that I need to tell you. It’s going to be difficult for you to hear because it’s going to fly in the face of everything that you’ve been taught since you

(AKA: You want how much of a discount? Hah. Aha. Ahahahahaha. AHAHAHAHAHAHAHAHAHAHAHAHAHA!!!! Oh. You were serious. Well, this is awkward.) When I was a poor starving student getting by on radiator-heated Kraft Dinner, I loved getting discounts on…well, everything. And the fact that my university ID also doubled as a discount card at half the