“We Need to Be More Creative, Like Company X!” and Other Ways of Approaching Creativity That Just Don’t Work
Creativity is a tricky little fellow. On the one hand, over thousands of years, humans have proven that there’s almost no limit to what can be achieved through the power of imagination. Galileo. Dante. Shakespeare. Mozart. Michelangelo. George Lucas. (Hey, come on, Star Wars is back. I had to.) These are the great creative masters,