BRAND GESTURE

  • Home
  • About
  • Services
    • Sales Copy
    • Web Articles
    • Strategy Consult
    • Editing Services
    • Media Releases / Advertorials
    • Case Studies
    • Rush Projects
  • Blog
  • Contact
Home
|
Blog
|
Page 5

“We Need to Be More Creative, Like Company X!” and Other Ways of Approaching Creativity That Just Don’t Work

Posted on June 7, 2017 by Mike Straus
Creativity is a tricky little fellow. On the one hand, over thousands of years, humans have proven that there’s almost no limit to what can be achieved through the power of imagination. Galileo. Dante. Shakespeare. Mozart. Michelangelo. George Lucas. (Hey, come on, Star Wars is back. I had to.) These are the great creative masters,
read more
Posted in Uncategorized

What Do Toby Keith and Your Audience Have in Common?

Posted on May 31, 2017 by Mike Straus
I’m not really much of a country music fan, but I do like me some good Toby Keith. Whether he’s saddlin’ up to go after the bad guys with Willie Nelson or just singing about how much he loves ‘Murica, he brings a powerful voice, an interesting story, and a fun atmosphere to everything he
read more
Posted in Uncategorized

What Losing My Hair at 19 Taught Me About Running a Business

Posted on May 24, 2017 by Mike Straus
I’m a bald man. Not completely bald, like Moby, mind you – no, I don’t think I could pull that off (my head is shaped too weird) – but bald in a George Costanza/ Jason Statham/ Terry Bradshaw kind of way. You know, where everything’s all fine and dandy right up until you hit the
read more
Posted in Uncategorized

Why “Everyone” is Not a Target Market

Posted on May 17, 2017 by Mike Straus
So I was going home for Christmas 2015 (and enjoying yet another one of my #TransCanadaPunRun events – that totally needs to be a trending hashtag, guys) when all of a sudden, as I’m walking down the hallway of the Calgary Airport, some woman yells out, “Sir! Do you need a credit card?” (I’ve done
read more
Posted in Uncategorized

Here’s What Happens to Your Body and Brain if You Don’t Take a Damn Vacation

Posted on May 10, 2017 by Mike Straus
First, a confession: I’m a workaholic. If I am left to my own devices, I will happily work all day, every day, forever. In fact, lodged somewhere in some horribly warped part of my brain is this ridiculous notion that not taking vacations, working on weekends, and skipping out on social time with my friends
read more
Posted in Uncategorized

Pages:

« 1 … 3 4 5

Reviews

I was very impressed with the quality of Mike’s work on our FAQ project. He’s a knowledgeable resource who came up with great material for us and positioned it in a well-laid-out way.

Craig Cameron, Content Director, Hockey Canada

Working with Mike has been an absolute pleasure! His dedication to his clients’ success is evident through his comprehensive research into Evolve Design Build’s products and goals. He is professional, articulate, and has a rationale behind every decision he makes. I would highly recommend!

Jules Galloway, Founder, Evolve Design |Build

I’m new to freelance writing and content marketing, and I don’t yet understand how to manage the business side of it. I came to Mike’s workshop, “Cash Fail to Cash Flow”, looking for advice. I’ve attended similar workshops in the past, but usually about 3/4 of the information is irrelevant or information I can’t apply, leaving only bits and pieces of good information to take home. Mike’s workshop was exceptional, because in only four hours he covered the basics on how to find your own brand personality that’s true to who you are, mix in professionalism, and put your brand out in the world without becoming a commodity. All of his tips for achieving success were valuable and doable, and I left the workshop feeling confident that I can have a successful freelance business!

Elina Briezkalne, Best Value Media

You spend years building your brand, and it’s a harrowing and painstaking journey. So when I asked Mike to tackle the brand refresh for the Okanagan coLab (okcolab.com), I had some fears about my company losing the essence of its unique identity.

Mike immediately put my mind at ease: his attitude, his skills and his professionalism blew me away at every stage of the project. He took the initiative to solve problems as soon as they would arise. He shines under intense pressure, and he gave us stellar creative work — on time and on budget. He’s one of the few true experts in the industry.

Since the initial rebrand, Mike and I have collaborated on several other projects. Each time I have worked with him I’ve seen a tremendous impact on coLab as a business, through growing audience engagement, and most importantly, increased leads and sales. I’ve worked with other writers before, but I’ve never seen anything like the results that Mike delivered. He’s also easy to get along with, and working with him is a whole lot of FUN!

If you want to see how brand storytelling and copywriting can help you build a loyal tribe and grow your business, Mike is your guy. I’ve experienced these benefits firsthand. I would highly recommend Mike — and I do so regularly to other business owners!

Shane Austin, Cofounder, Okanagan coLab

Terms & Conditions

Terms & Conditions

Copyright © 2025 | Privacy Policy