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Page 5

“We Need to Be More Creative, Like Company X!” and Other Ways of Approaching Creativity That Just Don’t Work

Posted on June 7, 2017 by Mike Straus
Creativity is a tricky little fellow. On the one hand, over thousands of years, humans have proven that there’s almost no limit to what can be achieved through the power of imagination. Galileo. Dante. Shakespeare. Mozart. Michelangelo. George Lucas. (Hey, come on, Star Wars is back. I had to.) These are the great creative masters,
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What Do Toby Keith and Your Audience Have in Common?

Posted on May 31, 2017 by Mike Straus
I’m not really much of a country music fan, but I do like me some good Toby Keith. Whether he’s saddlin’ up to go after the bad guys with Willie Nelson or just singing about how much he loves ‘Murica, he brings a powerful voice, an interesting story, and a fun atmosphere to everything he
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What Losing My Hair at 19 Taught Me About Running a Business

Posted on May 24, 2017 by Mike Straus
I’m a bald man. Not completely bald, like Moby, mind you – no, I don’t think I could pull that off (my head is shaped too weird) – but bald in a George Costanza/ Jason Statham/ Terry Bradshaw kind of way. You know, where everything’s all fine and dandy right up until you hit the
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Why “Everyone” is Not a Target Market

Posted on May 17, 2017 by Mike Straus
So I was going home for Christmas 2015 (and enjoying yet another one of my #TransCanadaPunRun events – that totally needs to be a trending hashtag, guys) when all of a sudden, as I’m walking down the hallway of the Calgary Airport, some woman yells out, “Sir! Do you need a credit card?” (I’ve done
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Here’s What Happens to Your Body and Brain if You Don’t Take a Damn Vacation

Posted on May 10, 2017 by Mike Straus
First, a confession: I’m a workaholic. If I am left to my own devices, I will happily work all day, every day, forever. In fact, lodged somewhere in some horribly warped part of my brain is this ridiculous notion that not taking vacations, working on weekends, and skipping out on social time with my friends
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Reviews

Mike was a great collaborator for my website! He went in with no judgment
and lent his expertise, which put me at ease as a new business owner. He
was open-minded and collaborative, and helped me get to a place where the
copy matched my vision and brand voice. I also liked how he knew to cater
his copy and used conventions that fit my market and price point. Highly
recommend!

Rae S.

I was very impressed with the quality of Mike’s work on our FAQ project. He’s a knowledgeable resource who came up with great material for us and positioned it in a well-laid-out way.

Craig Cameron, Content Director, Hockey Canada

Working with Mike has been an absolute pleasure! His dedication to his clients’ success is evident through his comprehensive research into Evolve Design Build’s products and goals. He is professional, articulate, and has a rationale behind every decision he makes. I would highly recommend!

Jules Galloway, Founder, Evolve Design |Build

I’m new to freelance writing and content marketing, and I don’t yet understand how to manage the business side of it. I came to Mike’s workshop, “Cash Fail to Cash Flow”, looking for advice. I’ve attended similar workshops in the past, but usually about 3/4 of the information is irrelevant or information I can’t apply, leaving only bits and pieces of good information to take home. Mike’s workshop was exceptional, because in only four hours he covered the basics on how to find your own brand personality that’s true to who you are, mix in professionalism, and put your brand out in the world without becoming a commodity. All of his tips for achieving success were valuable and doable, and I left the workshop feeling confident that I can have a successful freelance business!

Elina Briezkalne, Best Value Media

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