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The Easiest Strategy-Planning Tool You’ll Ever Use

Marketing doesn’t take care of itself. It takes time, work, skill, and a hell of a lot of thought. There are lots of ways your campaign could fall on deaf ears, fall short of the finish line, or just fall flat. Maybe you
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Millennial Psychology is Human Psychology—Here’s What That Means for Your Sales

“What the heck is wrong with the young people today? Why aren’t they buying the same way their parents did?” That’s quickly becoming a common sentiment among business owners large and small as Millennials continue to gain dominance in the workforce and other
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Why So Serious? On the Importance of Having Fun with Your Business

Time for a big question: Are you having fun in your business? Fun can seem like such a trivial thing. Something that “serious people” and “mature adults” and “responsible business owners” don’t have time for. But at the same time, it’s something that
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