13 power-packed lessons to help you find your brand voice, come up with a winning unique selling proposition, and craft your message to get results.
In this workshop, you’ll get fantastic, plain-language advice and tactics that I use every day to make my clients a pile of money. You’ll learn about a variety of strategies and techniques that can help you to be taken seriously, gain a wider readership, and close more sales.
Great branding isn’t just for big corporations. Your brand is your promise. It’s what drives your sales and keeps people coming back. And with the right branding, your message will hit home more often and better resonate with your audience. When you know how to brand your business properly, you’ll be able to:
- Reduce your cart abandonment rate in your online store
- Increase your click-through rates when you send e-mail newsletters
- Get more sales when you gain visibility and persuade more prospects to buy
- Boost audience engagement on social media
- Improve Google rankings thanks to content that gets shared
- Gain thought leadership in your industry courtesy of professionally written content that readers adore
Best of all, you’ll gain confidence in your ability to connect with your audience on a level you never thought possible. With this boot camp, you’ll be able to create branding that makes you look like a professional…without having to hire one.
In this workshop, you’ll learn:
- The one simple phrase that will set you apart from your competitors
- Why you should never establish your brand on price alone
- Why emphasizing features does not get the sale, and what to do instead
- The 5 most persuasive words you’ll ever see, plus an enormous list of copywriting “power words” you need to start using now
- The science of persuasion and easy-to-understand lessons about buying behaviour from the psychology experts
- The art of writing well – and why one simple change in your mindset can make all the difference
- SEO: What It Is and Isn’t – so you can understand how Google ranks your site and why writing for search engines is the fastest way to kill your brand
…and a whole lot more.
Best of all, you’ll get to apply what you learn in practical exercises that simulate real-world marketing challenges. Each lesson is packed with actionable tactics and advice that you can start using now. Brand Gesture isn’t just about theory – we’re about applying theories in a way that works.
Here are just a few things that past students are saying about this workshop:
“Thanks for an excellent class! I have lots to think about now, and I have a list of specific items I have to work on to refine my writing skills. This morning I woke up with a better call-to-action in mind. My brain…it’s alive!”
– Jaime Zuchotzki, National Energy Equipment
“I wanted to thank you for the great workshop. You covered a vast amount of information, and I found that much of it could directly impact our marketing efforts. I thoroughly enjoyed the workshop!”
– Rod Smith, Colliers International
“I got way more out of this class than I hoped for. The course was really well laid out and easy to understand. Fantastic!”
– Jordan Edwards, Orchard City Web Development
Are you ready to craft marketing messages that actually sell? Enrol in the Branding Boot Camp and you’ll learn how to break through buyer objections, get heard above the chorus of competitors, and write fantastic marketing materials that do what they’re meant to do – line up a string of buyers at your front door.