Crafting a Personality-Filled Brand That Garners Respect and Builds a Business You Can Enjoy Working On
“Professional” Doesn’t Have to Mean “Boring”
Be honest: When is the last time you actually enjoyed creating your branding assets?
When is the last time you felt like the words on the page, the colours on the website, or the music in the video script reflected your true personality?
Are you branding yourself in a way that feels authentic, a way that resonates with who you are?
Or are you whitewashing your personality so that you can appear more “serious”, more “businesslike”, and more “professional”?
You know the kind of brand work that I’m talking about.
The work you wrench out of the depths of your heart and pour onto the page only to be deleted an hour later and replaced with something more “corporate”.
The work that you hesitate to post on your website because your readers will get to peer into your very soul, and being vulnerable is scary as hell.
The work that you worry will make you seem too loony bin, screwball, moon-brained, wanna-be, rebellious, cliché, wimpy, geeky, or “woo-woo” out there.
The Greeks Used to Say: “Know Thyself”. Now It’s Time to Figure Out How to “Brand Thyself.”
No matter what kind of a style you’re putting a cramp on, you’ll know that it’s time to get out of your own way when none of your marketing feels authentic, when your heart simply isn’t in your work.
That’s when it’s time to get a new personality.
(No, your personality is fine. Probably. Maybe. I don’t know you well enough to judge.)
It’s your business’ personality that needs to change.
But building a whole new personality from the ego on up doesn’t just happen. It takes planning, effort, and a few bottles of wine.
I can’t help you on the wine front (although I do know a guy who can hook you up), but I can definitely help you adjust your personality.
Because like it or not, when people buy from you, they’re buying you. And that means your personality could be the thing that wins the sale…or tanks it.
In this masterclass, we’ll talk about brand personalities – what they are, why it’s important to have one, and what happens when you’ve outgrown yours. We’ll also talk about ways that you can form your brand, important considerations with respect to where you should take your brand, and how to figure out if you’re on the right track.
There will also be fun and insightful activities to spur deep “identity” work that uncovers who you are as a business owner and what your own personal story means for your business.
Finally, we’ll talk about how your brand personality manifests itself in your marketing materials and how you can use it to turn cold leads into raving lunatics who are trampling each other in a mad rush to buy from you and you alone.
And with a group of like-minded peers by your side, you’ll have an opportunity to see how your brand resonates and fine-tune according to feedback from experienced business owners.
Are you ready to stop playing small and start doing the work your soul cries out to do? Are you ready to start running your business, your way?
It’s time to start doing what works. It’s time to stop copying everyone else and finally figure out where you want to go.
It’s time to brand yo’ self before you bland yo’ self.