Thumbs Up: Compelling Case Studies
Customer success stories that win buyer approval and boost your credibility.
It’s easy to act like a professional, especially on the Internet. But proving your expertise? Doesn’t just separate you from competitors. It makes you the obvious choice and lets you justify a higher price tag.
That’s why establishing credibility is vital, especially if you’re in a new, poorly understood, or mistrusted industry. While your competitors are struggling to gain ground, struggling to find a way to earn consumer trust, you can command that trust with a powerful set of case studies.
A case study does more than just showcase your solutions and your brilliance. It demonstrates in clear, practical terms how you actually help your clients and customers. It helps prospects envision themselves as the kind of people who want to do business with you.
But best of all, it does all of this in a way that doesn’t come across as “advertising” and actively sidesteps buyer resistance.
People are biased against marketing messages. But if you can show them actual, tangible results from real projects? Then you can get their attention. A well-written case study shows potential buyers – in detailed, concrete terms – all of the benefits your organization can provide. It shows off your best qualities in a non-threatening way. It also helps buyers to see where they fit into your brand story – because they can see how you’ve already helped people just like them.
A case study serves as great supporting documentation for offers with high price tags. The bigger the expense, the more your potential buyer is going to think about the purchase (and the more proof he’ll need) before pulling the trigger. A case study provides your buyer with the answers he needs to make a decision – plus, it gives him something to think about other than how much money is going to disappear from his bank account. And when you make spending money a less painful experience, you win the sale.
Case studies are also incredibly versatile – and you can get a lot of use out of just one or two of them. Looking to beef up your website? Post a case study or two and watch your opt-in rate skyrocket. Need something to hand out at a trade show? Print off a set of case studies and hand them out along with your business card. Have an upcoming meeting with angel investors or venture capitalists? Bring a case study to give them irrefutable proof that you’re not just a major player in your industry – you’re the undisputed winner.
Brand Gesture’s 8-step case study writing process can provide you with case studies that don’t just make the case, but make the connection.
Are we a good fit for a case study project?
Brand Gesture’s case studies can help you win over nervous prospects and skeptical investors if you:
- already have several satisfied clients and customers
- want or need to boost your credibility and increase prospect confidence
- have a complex, new, untrusted, or poorly understood solution that you know works
- need something to hand out at trade shows
Talk is cheap, and the Internet makes it easy for anyone to call themselves an expert. That’s why buyers in both B2B and B2C are still mistrustful. And you can’t sell to someone who doesn’t trust you. So give your prospects a reason to have faith. Contact Brand Gesture to get compelling case studies that prove your expertise and make you the obvious choice.