Shout From the Rooftops: Edge-Of-Your-Seat Media Releases & Advertorials
Smart PR tactics that break through the noise barrier.
For the last several years, scores of publishers all around the world have been sounding journalism’s death knell. And the hundreds – nay, thousands – of print newspapers and magazines that are distributed all around the world every week carry on with a Pythonesque joy (“I’m not dead yet!”) in the face of their supposed demise. The real story we should be reporting is that print isn’t going anywhere. It’s simply evolving to meet the demands of the digital market.
And that makes it more than fertile ground for advertorials, media releases, and other PR opportunities for savvy business owners. But an evolving medium requires an evolved approach.
It’s no longer enough to simply hack together a series of paragraphs talking about your great new products and services. It’s no longer enough to talk all about your amazing customer service. People see thousands of advertisements every day, and consumers have learned to spot and ignore them.
The strength of the media release, the strength of the advertorial, is that it’s written as a news item – not an advertisement. That’s why, when properly written, an advertorial or media release could be one of the most powerful marketing weapons in your arsenal. It can disarm prospects’ Marketing Defense Systems and make a solid case for your business. But people can quickly sniff out ads – and the instant they think they’re reading an ad, they’ll tune out.
That means a killer advertorial or media release requires a journalism-based approach, not a marketing-based one.
In addition to my PR/marketing background, I’m also an experienced Toronto Star Award-winning journalist with years of experience in crafting quality articles. I’ve written for large metropolitan newspapers, niche trade journals, industry blogazines, and more. That means I know what people are looking for in a piece of editorial – and I know how to give them what they want.
Here’s what I do better than anyone else: Find the most emotionally resonant parts of a story, capture your unique voice and personality, connect you and your organization to a larger purpose, develop an audience-relevant theme, tease out the most “newsworthy” points you want to make known, and package your story and your message into a captivating piece of editorial that readers love.
Are we a good fit for a media release or PR/advertorial project?
You’ll stand to gain a lot from a Brand Gesture advertorial/PR campaign if you:
- can provide detailed answers to questions about your life/business/mission/passions/hobbies etc
- know what makes you tick and like to talk about it
- want to craft a compelling story about your business
- understand that a news story is not the place for a high-pressure sales pitch
- want to leverage the science of storytelling in a way that maximizes distribution
Your story is entirely unique. That’s what gives it so much power. And I can help you tell it in a way that leaves a mark. With a Brand Gesture advertorial or media release, you’ll get a well-crafted, compelling story that resonates with your audience and motivates them to act.
Media release/ advertorial samples: