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Strategy Consult
Strategy Consult

I Tip My Thinking Cap To You: No-Fluff, No-Hassle Strategy Consults

Practical, professional advice that works, tailored just for you. No buzzwords. No sales pitches.

So you’ve got the next killer idea for your marketing…but you’re worried it’ll fall flat. You’re worried your audience will tilt their heads in confusion, simply shrug and walk away, or stage an angry revolt, pitchforks and all. (Happens to the best of us.) You want to run your plan Usain Bolt-style past someone who knows what the hell they’re doing. Someone who can discern good ideas from bad.

Here’s what I can do for you better than anyone else in the world: Give you practical, research-validated and battle-tested marketing advice, supply an outside perspective during brainstorming, move you past roadblocks in your creative process, pinpoint areas in your plan likely to cause confusion or controversy, come up with new strategies to crank your profits up a notch (or ten), perform a psychological audit on your marketing assets to help you see where you lose persuasive power, or just get you to the next step with a friendly motivational kick in the asset & branding management plan.

In these 15, 30, or 60-minute sessions, you’ll get an all-access pass to my sweet, juicy brain. (Zombies need not apply.) We’ll cover anything & everything you think we need to cover, from A-bandonment rates to Z-ine content strategies. (You’ll also get tenuous, laboured puns on the house.) And you’ll leave the session with a practical, well-thought-out list of action items with detailed insights for execution.

Are we a good fit for a strategy consult?

The people who tend to see the most benefit from my consults are people who:

  • already have a detailed understanding of their target demographic’s wants, needs, and worldview
  • understand that there is a difference between idea and execution, and that both come in good and bad varieties
  • know that just because a practice is popular or long-standing, that doesn’t mean it’s an effective practice
  • have a good idea of who their brand is and what it “sounds like” (or are willing to work toward developing a brand identity)
  • aren’t afraid to try things they haven’t tried before or change strategies that clearly aren’t working

If you’re ready to smash through your brick wall of problems with a wrecking ball, I’d love to jump on Skype with you and hash out an action plan. After our consult, you’ll be ready to cast aside your business woes and hit the business warpath.

 

Reviews

I was very impressed with the quality of Mike’s work on our FAQ project. He’s a knowledgeable resource who came up with great material for us and positioned it in a well-laid-out way.

Craig Cameron, Content Director, Hockey Canada

Working with Mike has been an absolute pleasure! His dedication to his clients’ success is evident through his comprehensive research into Evolve Design Build’s products and goals. He is professional, articulate, and has a rationale behind every decision he makes. I would highly recommend!

Jules Galloway, Founder, Evolve Design |Build

I’m new to freelance writing and content marketing, and I don’t yet understand how to manage the business side of it. I came to Mike’s workshop, “Cash Fail to Cash Flow”, looking for advice. I’ve attended similar workshops in the past, but usually about 3/4 of the information is irrelevant or information I can’t apply, leaving only bits and pieces of good information to take home. Mike’s workshop was exceptional, because in only four hours he covered the basics on how to find your own brand personality that’s true to who you are, mix in professionalism, and put your brand out in the world without becoming a commodity. All of his tips for achieving success were valuable and doable, and I left the workshop feeling confident that I can have a successful freelance business!

Elina Briezkalne, Best Value Media

You spend years building your brand, and it’s a harrowing and painstaking journey. So when I asked Mike to tackle the brand refresh for the Okanagan coLab (okcolab.com), I had some fears about my company losing the essence of its unique identity.

Mike immediately put my mind at ease: his attitude, his skills and his professionalism blew me away at every stage of the project. He took the initiative to solve problems as soon as they would arise. He shines under intense pressure, and he gave us stellar creative work — on time and on budget. He’s one of the few true experts in the industry.

Since the initial rebrand, Mike and I have collaborated on several other projects. Each time I have worked with him I’ve seen a tremendous impact on coLab as a business, through growing audience engagement, and most importantly, increased leads and sales. I’ve worked with other writers before, but I’ve never seen anything like the results that Mike delivered. He’s also easy to get along with, and working with him is a whole lot of FUN!

If you want to see how brand storytelling and copywriting can help you build a loyal tribe and grow your business, Mike is your guy. I’ve experienced these benefits firsthand. I would highly recommend Mike — and I do so regularly to other business owners!

Shane Austin, Cofounder, Okanagan coLab

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