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Web Articles
Web Articles

Secret Handshake: Community-Building Thought Leadership Articles

Magazine-quality web articles that foster engagement and create loyalty.

Depending on how you use it, your business’ blog could either be its greatest asset (a tool that can generate an extra $100,000 in revenue and turn you into a well-respected industry leader) or its greatest liability (an unmanageable shamble of cobbled-together almost-ideas and “me too!” content that makes it clear you’re not the real deal).
And there’s a world of difference between having a blog…and strategically using a blog to build your business and increase your sales.

One of them looks like 300-word articles (if you can really call something that short an article), stuffed Thanksgiving-turkey-style with semi-related keywords, paid-for backlinks, and other surprises that are sure to sink your search rankings and send intelligent readers running. This kind of blogging sends your readers the message that you don’t care enough about your business or your industry to host meaningful conversations about either of them. And if you don’t care about your business, why should anyone else?

The other is grounded in a firm understanding that a quality article isn’t just a means to an end, it’s also an end in and of itself. It’s a culmination of thorough research, extensive critical thinking, real experience, intricate storytelling, sound advice, and a clear purpose. It educates. It entertains. It solves real problems. It helps you break down barriers and relate to your audience on an intuitive, emotional level. It involves an intricate and well-executed plan with specific objectives. And it works. This kind of blogging doesn’t just show that you care about your business and your industry – it gives your readers a reason to care about you. And readers who care will always, always, always benefit your business more than readers who don’t.

As an experienced blog and magazine writer, I have a strong track record of writing popular blog articles that get views, comments, and social share. But more importantly, Brand Gesture’s blog articles don’t just boost your SEO…they make you a thought leader, foster a real relationship with prospects, give people a reason to engage with your brand, support your sales cycle, and drive purchases.

Are we a good fit for an article writing arrangement?

Brand Gesture can deliver high-quality blog articles that help you meet your strategic objectives if you:

  • care more about creating a great buyer experience with your brand than about building a bank of articles “because that’s what everyone else is doing”
  • view a blog as not just a place to organize a brain dump, but as a platform for fostering meaningful engagement and for building an audience of people who are so excited to share in your brand journey they’ll spend hours and hours interacting on your website
  • want to use your blog to build your authority, generate sales, and launch info products
  • want your business to be known for publishing meaningful, intelligent, magazine-quality blog articles instead of the mindless dreck that doesn’t work
  • want to establish a great content brand – want to be known for upholding the implicit promise of quality you make whenever you publish an article of any kind
  • Everything you publish makes a statement about who your business is, whether you want it to or not.

Brand Gesture can help you come across as a thought leader – someone who knows what they’re doing and who cares about quality – and give your business the compelling, unforgettable image it deserves.

Web article samples:

coLab Strikes Back
Digital Nomadism
Side Hustle to Only Hustle

 

Sound Science

 

Disease Detective

 

Mindful Practice

 

Sports Powders

 

No Whey

 

A Good Sport

iGen

Reviews

I was very impressed with the quality of Mike’s work on our FAQ project. He’s a knowledgeable resource who came up with great material for us and positioned it in a well-laid-out way.

Craig Cameron, Content Director, Hockey Canada

Working with Mike has been an absolute pleasure! His dedication to his clients’ success is evident through his comprehensive research into Evolve Design Build’s products and goals. He is professional, articulate, and has a rationale behind every decision he makes. I would highly recommend!

Jules Galloway, Founder, Evolve Design |Build

I’m new to freelance writing and content marketing, and I don’t yet understand how to manage the business side of it. I came to Mike’s workshop, “Cash Fail to Cash Flow”, looking for advice. I’ve attended similar workshops in the past, but usually about 3/4 of the information is irrelevant or information I can’t apply, leaving only bits and pieces of good information to take home. Mike’s workshop was exceptional, because in only four hours he covered the basics on how to find your own brand personality that’s true to who you are, mix in professionalism, and put your brand out in the world without becoming a commodity. All of his tips for achieving success were valuable and doable, and I left the workshop feeling confident that I can have a successful freelance business!

Elina Briezkalne, Best Value Media

You spend years building your brand, and it’s a harrowing and painstaking journey. So when I asked Mike to tackle the brand refresh for the Okanagan coLab (okcolab.com), I had some fears about my company losing the essence of its unique identity.

Mike immediately put my mind at ease: his attitude, his skills and his professionalism blew me away at every stage of the project. He took the initiative to solve problems as soon as they would arise. He shines under intense pressure, and he gave us stellar creative work — on time and on budget. He’s one of the few true experts in the industry.

Since the initial rebrand, Mike and I have collaborated on several other projects. Each time I have worked with him I’ve seen a tremendous impact on coLab as a business, through growing audience engagement, and most importantly, increased leads and sales. I’ve worked with other writers before, but I’ve never seen anything like the results that Mike delivered. He’s also easy to get along with, and working with him is a whole lot of FUN!

If you want to see how brand storytelling and copywriting can help you build a loyal tribe and grow your business, Mike is your guy. I’ve experienced these benefits firsthand. I would highly recommend Mike — and I do so regularly to other business owners!

Shane Austin, Cofounder, Okanagan coLab

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