I first met Mike at a copywriting workshop he was hosting. I’ve read all sorts of books and studied copywriting in depth, so I wasn’t sure what to expect. Mike’s workshop blew me away. Not only has he studied the greats of the copywriting world, but he’s also created and tested his own methods! He wrote clear, engaging, and – most importantly – highly influencing copy for us. Thanks to his writing and revisions, our conversions doubled within two weeks! He’s easy to work with and he always explains why he writes the things he does – he teaches along the way.

Joel Raitt, Cofounder, Okanagan Wine Club