I was a little worried that Mike wouldn’t ‘get’ the product (GotDone.me), as even I have had trouble succinctly describing what my product is. Thankfully, that didn’t turn out to be an issue. Mike instantly understood what I was trying to do. My favourite part of working with him was the onboarding questionnaire – that really set the standard for the whole project, and I instantly felt safe. That’s when it became clear to me that Mike knew what he was doing. I was too close to the product to clearly see where my marketing was failing, so it was very helpful to hear insights from someone who understands the product and understands how to position it for the target audience. Communication and expectations were very clear right from the beginning, and I was very pleased with the end result.