I was a little worried that Mike wouldn’t ‘get’ the product (GotDone.me), as even I have had trouble succinctly describing what my product is. Thankfully, that didn’t turn out to be an issue. Mike instantly understood what I was trying to do. My favourite part of working with him was the onboarding questionnaire – that really set the standard for the whole project, and I instantly felt safe. That’s when it became clear to me that Mike knew what he was doing. I was too close to the product to clearly see where my marketing was failing, so it was very helpful to hear insights from someone who understands the product and understands how to position it for the target audience. Communication and expectations were very clear right from the beginning, and I was very pleased with the end result.
I first found Mike through a workshop he was hosting, which I thoroughly enjoyed. Afterward I started putting together some B2B marketing materials for my business, Orchard City, but I needed some help with the wordsmithing. Mike put together a fabulous project proposal that emphasized the human side of being a web developer, which is a big part of my brand. I loved the work that he put together – he created some great assets that were surprisingly technically accurate. He really captured the meta-concepts that come with web design while also building a strong argument against the DIY web builders that are out there.
A few months later, I took a full-time job with a local web development company. We had a need for a copywriter and I strongly recommended Mike for the project. Mike did a great job on the project proposal. My boss loved it, and Mike actually made ME look good for insisting we use him!
I even recommended Mike to my sister when she was looking for a copywriter. She needed someone who could package a product in a digestible way. Mike is one of the best copywriters I have ever run into, so he was the obvious choice.
I first met Mike at a copywriting workshop he was hosting. I’ve read all sorts of books and studied copywriting in depth, so I wasn’t sure what to expect. Mike’s workshop blew me away. Not only has he studied the greats of the copywriting world, but he’s also created and tested his own methods! He wrote clear, engaging, and – most importantly – highly influencing copy for us. Thanks to his writing and revisions, our conversions doubled within two weeks! He’s easy to work with and he always explains why he writes the things he does – he teaches along the way.
I came to Mike because I needed new website copy and case studies, but I was struggling with finding the right words to tell my business’ story. At first, I was worried about letting go of creative control. I wanted to make sure that the website copy would match my site design and reflect my brand. After we talked about the project, I could see that Mike understood what I had in mind.
Working with him to create a compelling brand story was a very collaborative process. Mike had great ideas! He turned work around very quickly, and it was always well written. He was easy to work with, and he made the whole process a lot of fun.