Marketing doesn’t take care of itself.
It takes time, work, skill, and a hell of a lot of thought.
There are lots of ways your campaign could fall on deaf ears, fall short of the finish line, or just fall flat.
Maybe you got your brand voice all wrong and your target market hates you for it.
Maybe you made wrong assumptions about your audience and they’re ignoring you because of it.
Or maybe you’re not just doing enough marketing.
But what if marketing could be easy? What if getting the word out about your product or service was as simple as just showing up and helping people?
For those of you who are stuck on how to market yourselves to your audience, who can’t figure out an approach, and who are overthinking absolutely everything, let me make it easy for you.
At its core, a sales & marketing strategy needs to answer 2 simple questions:
- What do I have to offer the world? (AKA what benefit do I provide that nobody else can? What do I do better than anyone else I know?)
- How can I use that skill to help as many people as possible?
Answer those two questions, and suddenly everything else in your business makes perfect sense.
Because if there’s one thing I’ve learned from running a business, it’s this:
Success is simple. Failure is what happens when you make things more complicated than they have to be.
What are you doing to make your marketing strategy simpler?