I first met Mike at a copywriting workshop he was hosting. I’ve read all sorts of books and studied copywriting in depth, so I wasn’t sure what to expect. Mike’s workshop blew me away. Not only has he studied the greats of the copywriting world, but he’s also created and tested his own methods! He wrote clear, engaging, and – most importantly – highly influencing copy for us. Thanks to his writing and revisions, our conversions doubled within two weeks! He’s easy to work with and he always explains why he writes the things he does – he teaches along the way.
I came to Mike because I needed new website copy and case studies, but I was struggling with finding the right words to tell my business’ story. At first, I was worried about letting go of creative control. I wanted to make sure that the website copy would match my site design and reflect my brand. After we talked about the project, I could see that Mike understood what I had in mind.
Working with him to create a compelling brand story was a very collaborative process. Mike had great ideas! He turned work around very quickly, and it was always well written. He was easy to work with, and he made the whole process a lot of fun.
The website, the blog, the newsletter…it was a huge source of stress. But when Mike came on board, I felt so relieved. I don’t have to worry about my marketing anymore because I know Mike is on top of it. He’s always on time and has been super reliable.
Mike is an exceptional writer who commits to fully researching and understanding topics before writing about them. Over the years he has served numerous roles, from writing and editing projects to assisting with the grading and scoring of new writers who apply to work with us. He’s a capable editor who consistently ensures that pieces are ‘client ready’. We’re glad to count him as a member of our content marketing & copywriting team.