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Mike Straus
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Mike Straus
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Page 2

Never Half-Ass Two Things; Whole-Ass One Thing (Or, the Value of Focus)

Posted on September 20, 2017 by Mike Straus
Ron Swanson is my spirit animal. We have much in common. We both sport mighty facial hair, we both love a good steak, and we both hate skim milk. And ever since Parks and Recreation ended its incredible six-season run, I’ve terribly missed his gruff, nonchalant advice and musings. For those not in the loop,
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People Don’t Buy Products and Services – People Buy Outcomes and Experiences

Posted on September 13, 2017 by Mike Straus
Today, I opened my email to find a message from a publication whose name rhymes with Schmusiness Schminsider. The email? A promo message informing me that they’re going to give me $100 off when I buy any research report. Here’s part of the email I received, for your reading torture: Dear Reader, Staying relevant and
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How to NOT Offend People with Your Marketing (Because Apparently We Need to Talk About This)

Posted on September 6, 2017 by Mike Straus
Whether you’re running a business, parenting your child, buying groceries, or just riding the subway, there’s a central code of ethics that most likely governs your interactions. (Unless you’re among the 1% of the population who was born without a conscience – in which case, get off my blog, psychopath.) I know this because the
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How to Market to Millennials, According to a Millennial

Posted on August 30, 2017 by Mike Straus
I was born in the spring of 1990, which makes me a Millennial. Now, I’ve been keeping up with the news for years, and I’ve heard the furor and the puzzlement that older generations are experiencing now that Millennials are all grown up and joining the workforce. I’ve heard people gripe and groan a lot
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Feeling Nervous? Your Battle-Tested Action Plan to Squash the Gremlins in Your Head

Posted on August 23, 2017 by Mike Straus
There are lots of great Christmas movies out there, but by far one of the best is Spielberg’s Gremlins. (Yes, Gremlins was filmed with the intention of it being a Christmas movie. Even though it was released in the summer. Side note: UK news site The Mirror confirmed last year that Spielberg is working on
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