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Mike Straus
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Mike Straus
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Page 4

Want to Master Your Writing Voice? Think Like a Slam Poet.

Posted on July 12, 2017 by Mike Straus
I don’t really talk much about this with my clients or business contacts, but in addition to being a superstar marketing writer (he said, in a shamelessly self-promotional tone), I’m also a firebrand slam poet. “What’s slam poetry?” Glad you asked! This is slam poetry. And so is this. And this. In a nutshell, slam
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Theranos, uBeam, and the Icarus Complex: Why Smart, Ambitious People Implode When Closing in on Success

Posted on July 5, 2017 by Mike Straus
Nowadays it seems that you can’t open an Internet browser without reading about some scandal involving some scitech biz. First, it was Volkswagen’s fraudulent emissions tests. Then Martin Shkreli bought the rights to an $18-a-pill AIDS medication and jacked the price up by 5,000 percent. Now, the once-revolutionary blood testing startup Theranos is facing regulatory
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The Paradox of Choice: How Many Options Do You Need to Give Your Audience?

Posted on June 28, 2017 by Mike Straus
So today I was at the grocery store, and I was picking up some fruits and veggies to munch on while I write. And as I was meandering through the produce section, I happened to stumble across the baked goods. There were scones, muffins, pastries, fresh bread, and much more, and each one came in
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SEO is Dead – Here’s Why I’m Tap-Dancing on Its Grave

Posted on June 21, 2017 by Mike Straus
Earlier this year, I did something highly out of character. I went to my local tailor (yes, they still exist), bought an old-timey three-piece suit with a tailcoat and top hat, schlepped out to the Internet Cemetery in the dead of night, and busted out a mighty, joyous rendition of the final number from Michael
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Trying to Compete on Price? Read This, Then Do Something Better Instead.

Posted on June 14, 2017 by Mike Straus
We’ve all had that email. “I really like what you’re doing and I do think you’re the man for the job, but…we’re going to go with so-and-so because he’s cheaper.” Last year, I lost two project bids because I was priced too high. In the first instance, that was actually a good thing – the
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