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Page 4

Want to Master Your Writing Voice? Think Like a Slam Poet.

Posted on July 12, 2017 by Mike Straus
I don’t really talk much about this with my clients or business contacts, but in addition to being a superstar marketing writer (he said, in a shamelessly self-promotional tone), I’m also a firebrand slam poet. “What’s slam poetry?” Glad you asked! This is slam poetry. And so is this. And this. In a nutshell, slam
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Posted in Uncategorized

Theranos, uBeam, and the Icarus Complex: Why Smart, Ambitious People Implode When Closing in on Success

Posted on July 5, 2017 by Mike Straus
Nowadays it seems that you can’t open an Internet browser without reading about some scandal involving some scitech biz. First, it was Volkswagen’s fraudulent emissions tests. Then Martin Shkreli bought the rights to an $18-a-pill AIDS medication and jacked the price up by 5,000 percent. Now, the once-revolutionary blood testing startup Theranos is facing regulatory
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The Paradox of Choice: How Many Options Do You Need to Give Your Audience?

Posted on June 28, 2017 by Mike Straus
So today I was at the grocery store, and I was picking up some fruits and veggies to munch on while I write. And as I was meandering through the produce section, I happened to stumble across the baked goods. There were scones, muffins, pastries, fresh bread, and much more, and each one came in
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SEO is Dead – Here’s Why I’m Tap-Dancing on Its Grave

Posted on June 21, 2017 by Mike Straus
Earlier this year, I did something highly out of character. I went to my local tailor (yes, they still exist), bought an old-timey three-piece suit with a tailcoat and top hat, schlepped out to the Internet Cemetery in the dead of night, and busted out a mighty, joyous rendition of the final number from Michael
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Trying to Compete on Price? Read This, Then Do Something Better Instead.

Posted on June 14, 2017 by Mike Straus
We’ve all had that email. “I really like what you’re doing and I do think you’re the man for the job, but…we’re going to go with so-and-so because he’s cheaper.” Last year, I lost two project bids because I was priced too high. In the first instance, that was actually a good thing – the
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Reviews

Mike was a great collaborator for my website! He went in with no judgment
and lent his expertise, which put me at ease as a new business owner. He
was open-minded and collaborative, and helped me get to a place where the
copy matched my vision and brand voice. I also liked how he knew to cater
his copy and used conventions that fit my market and price point. Highly
recommend!

Rae S.

I was very impressed with the quality of Mike’s work on our FAQ project. He’s a knowledgeable resource who came up with great material for us and positioned it in a well-laid-out way.

Craig Cameron, Content Director, Hockey Canada

Working with Mike has been an absolute pleasure! His dedication to his clients’ success is evident through his comprehensive research into Evolve Design Build’s products and goals. He is professional, articulate, and has a rationale behind every decision he makes. I would highly recommend!

Jules Galloway, Founder, Evolve Design |Build

I’m new to freelance writing and content marketing, and I don’t yet understand how to manage the business side of it. I came to Mike’s workshop, “Cash Fail to Cash Flow”, looking for advice. I’ve attended similar workshops in the past, but usually about 3/4 of the information is irrelevant or information I can’t apply, leaving only bits and pieces of good information to take home. Mike’s workshop was exceptional, because in only four hours he covered the basics on how to find your own brand personality that’s true to who you are, mix in professionalism, and put your brand out in the world without becoming a commodity. All of his tips for achieving success were valuable and doable, and I left the workshop feeling confident that I can have a successful freelance business!

Elina Briezkalne, Best Value Media

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