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Page 4

Want to Master Your Writing Voice? Think Like a Slam Poet.

Posted on July 12, 2017 by Mike Straus
I don’t really talk much about this with my clients or business contacts, but in addition to being a superstar marketing writer (he said, in a shamelessly self-promotional tone), I’m also a firebrand slam poet. “What’s slam poetry?” Glad you asked! This is slam poetry. And so is this. And this. In a nutshell, slam
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Posted in Uncategorized

Theranos, uBeam, and the Icarus Complex: Why Smart, Ambitious People Implode When Closing in on Success

Posted on July 5, 2017 by Mike Straus
Nowadays it seems that you can’t open an Internet browser without reading about some scandal involving some scitech biz. First, it was Volkswagen’s fraudulent emissions tests. Then Martin Shkreli bought the rights to an $18-a-pill AIDS medication and jacked the price up by 5,000 percent. Now, the once-revolutionary blood testing startup Theranos is facing regulatory
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Posted in Uncategorized

The Paradox of Choice: How Many Options Do You Need to Give Your Audience?

Posted on June 28, 2017 by Mike Straus
So today I was at the grocery store, and I was picking up some fruits and veggies to munch on while I write. And as I was meandering through the produce section, I happened to stumble across the baked goods. There were scones, muffins, pastries, fresh bread, and much more, and each one came in
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SEO is Dead – Here’s Why I’m Tap-Dancing on Its Grave

Posted on June 21, 2017 by Mike Straus
Earlier this year, I did something highly out of character. I went to my local tailor (yes, they still exist), bought an old-timey three-piece suit with a tailcoat and top hat, schlepped out to the Internet Cemetery in the dead of night, and busted out a mighty, joyous rendition of the final number from Michael
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Trying to Compete on Price? Read This, Then Do Something Better Instead.

Posted on June 14, 2017 by Mike Straus
We’ve all had that email. “I really like what you’re doing and I do think you’re the man for the job, but…we’re going to go with so-and-so because he’s cheaper.” Last year, I lost two project bids because I was priced too high. In the first instance, that was actually a good thing – the
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Reviews

I was very impressed with the quality of Mike’s work on our FAQ project. He’s a knowledgeable resource who came up with great material for us and positioned it in a well-laid-out way.

Craig Cameron, Content Director, Hockey Canada

Working with Mike has been an absolute pleasure! His dedication to his clients’ success is evident through his comprehensive research into Evolve Design Build’s products and goals. He is professional, articulate, and has a rationale behind every decision he makes. I would highly recommend!

Jules Galloway, Founder, Evolve Design |Build

I’m new to freelance writing and content marketing, and I don’t yet understand how to manage the business side of it. I came to Mike’s workshop, “Cash Fail to Cash Flow”, looking for advice. I’ve attended similar workshops in the past, but usually about 3/4 of the information is irrelevant or information I can’t apply, leaving only bits and pieces of good information to take home. Mike’s workshop was exceptional, because in only four hours he covered the basics on how to find your own brand personality that’s true to who you are, mix in professionalism, and put your brand out in the world without becoming a commodity. All of his tips for achieving success were valuable and doable, and I left the workshop feeling confident that I can have a successful freelance business!

Elina Briezkalne, Best Value Media

You spend years building your brand, and it’s a harrowing and painstaking journey. So when I asked Mike to tackle the brand refresh for the Okanagan coLab (okcolab.com), I had some fears about my company losing the essence of its unique identity.

Mike immediately put my mind at ease: his attitude, his skills and his professionalism blew me away at every stage of the project. He took the initiative to solve problems as soon as they would arise. He shines under intense pressure, and he gave us stellar creative work — on time and on budget. He’s one of the few true experts in the industry.

Since the initial rebrand, Mike and I have collaborated on several other projects. Each time I have worked with him I’ve seen a tremendous impact on coLab as a business, through growing audience engagement, and most importantly, increased leads and sales. I’ve worked with other writers before, but I’ve never seen anything like the results that Mike delivered. He’s also easy to get along with, and working with him is a whole lot of FUN!

If you want to see how brand storytelling and copywriting can help you build a loyal tribe and grow your business, Mike is your guy. I’ve experienced these benefits firsthand. I would highly recommend Mike — and I do so regularly to other business owners!

Shane Austin, Cofounder, Okanagan coLab

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