Marketing doesn’t take care of itself. It takes time, work, skill, and a hell of a lot of thought. There are lots of ways your campaign could fall on deaf ears, fall short of the finish line, or just fall flat. Maybe you got your brand voice all wrong and your target market hates you

“What the heck is wrong with the young people today? Why aren’t they buying the same way their parents did?” That’s quickly becoming a common sentiment among business owners large and small as Millennials continue to gain dominance in the workforce and other social spheres. Earlier this year, a number of media outlets reported that

Time for a big question: Are you having fun in your business? Fun can seem like such a trivial thing. Something that “serious people” and “mature adults” and “responsible business owners” don’t have time for. But at the same time, it’s something that we crave deep in our bones, which means it must serve a

When I was in Kindergarten, I loved Show & Tell. It was a fun way to share the things I cared about with other people. 5-year-old me would stand there at the front of the class and just prattle on about hockey or cool adventure books or some other random nonsense. And although I’m talking

When I was a kid, I used to read stories. A LOT. When I wasn’t reading a story for schoolwork, I was reading a story for pleasure. I started reading the newspaper when I was about 9 years old – so I was reading both reported, true stories, and fictional stories, while most of my